Hello. My name is Rob Davis.

Welcome to my portfolio.

I am a lifelong student with a passion for new design challenges. Projects are approached with extensive research and simplifying complicated answers to create better experiences. My background focuses on graphic design within a variety of industries including print, large format, outdoor media, exhibit fabrication, magazine building/layout, and web design. I have skills in designing commercial print, package, direct mail, mock-ups, and red-lines, with web design including banner advertisements, web refreshes, elevated brand identities, wireframes, and mockups.

Be creative. Save often.

Experience

Freelance, Sherlock Media (2009 – current)

  • Physicians Magazine: design, layout
  • Creative Circle Seattle: contract agency, various
  • Center for Spiritual Living: direct mail, promotions, features, banners
  • ASPCA: brochures, ads, takeaways, prepress
  • Pfizer: team logo design
  • SAFE Credit Union: multiple design assets, prepress, package, and more
  • United Cerebral Palsy: events, ads, program guides
  • Aerospace Museum of California: events, exhibit design, installation, prepress, art design
  • Pizza Hut: ads, custom package design
  • Two Nine Brewing Co.: labels, art, brand identity

Sr. Graphic Design Specialist, SAFE Credit Union (2011 – 2016) Sacramento, CA

  • Standardized and implemented process to merchandise visual displays enterprise wide.
  • Managed design process life cycles from concept to deliverable (die-lines, renderings, mockups, print production).
  • Presented ideas, designs, and logistics to Marketing leadership, peer teams, and executive management.
  • Successfully launched SAFE’s new logo, evolved brand standards, and mentored new brand ambassadors.
  • Collaborated with business teams to launch multiple new product lines for credit/gift cards and displays.
  • Presented budgets, concepts, and art for enterprise and division level design projects.
  • Incepted and installed superior graphic displays (murals, lightboxes, fabricated logos, large corporate art pieces, wayfinding, banner displays).
  • Collaborated with Marketing leadership to design the largest air show exhibit in the credit union’s history. The award winning 11,000 sq/ft California Capitol Airshow exhibit hosted more than 120,000 people per show.

Graphic Design Specialist, SAFE Credit Union (2008 – 2011) Sacramento, CA

  • Created storage process and mentored new hires on all digital asset storage and retrieval.
  • Introduced standardized promotional branch displays and increased promotion response rates.
  • Smarter print expenditures eliminated $90,000 in excessive spending allowing expansion of promotional campaigns— which nominated me for an efficiency award.
  • Produced web page remodels focused on optimized user experience.
  • Managed mail-house and design of 45,000 – 170,000 monthly print pieces sent to national member base.
  • Prepress, red-line/die-line, PMS, CMYK, wide format, and offset print setups.

Graphic Design, Kal-Blue Inc. (2006 – 2008) – Kalamazoo, MI

  • Wide format print specialist, precision fabricating, and design using dozens of different materials.
  • B2B and B2C bridge managing large corporate and small business clientele base.
  • Designed personalized large-format print projects for Striker, Pfizer, Kellogg’s, Whirlpool, Home Depot, Outback Steakhouse, CSM Group, Bronson Healthcare Group, Radisson Plaza Hotel, and many others.
  • Daily fabrication/design of trade-show graphics, vehicle wraps, photo restoration, custom creations, banners, brochures, business cards, mailers, book art, and a variety of other productions.
  • Print management for incoming/outgoing projects including design, preflight, and finishing.

Design/Content Manager, Guide Magazine (2005 – 2006) – Kalamazoo, MI

  • Promoted to Design/Content Manager with control over all graphic content.
  • Expanded circulation 350% while doubling coverage range.
  • Manager of ad creation, article concept, and layout production.
  • Initiated creation of the parent company’s new logo and brand standards.
  • Spearheaded creation of sales and promotional materials for pitch packages.

Education

Western Michigan University
B.F.A., Graphic Design

Kalamazoo Valley Community College
Certificate, Graphic Design

Skills

Advanced:
InDesign, Illustrator, Photoshop, Acrobat, Excel, Flash, FusionPro, PowerPoint, Word, MarcomCentral

Working:
Marvel, InVision, After Effects, HTML, jQuery, CSS, Premier Pro, Share point, SketchUp, Audition, Encoder, Sketch

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